The chief executive and some of the crew from Air New Zealand have stripped naked for a new television advert to promote the airline.

The advert sees Rob Fyfe and seven of his staff carrying out their normal duties wearing nothing but body paint.

The idea behind the promotion is to highlight the fact that with Air New Zealand there are no ‘hidden extras.’ Things like beverages and luggage allowance are all included in the price unlike other airlines that add extras onto their original prices.

The advert, which will not be shown in the UK shows passengers raising their eyebrows and smiling at the brave staff whose everyday uniform, has been expertly painted on to their bare naked bodies.