British holidaymakers are shunning countries in the Eurozone in favour of resorts like Turkey in a bid to achieve greater value for money.

Demand for the Turkish Lira grew by 21% last year according to a recent Post Office survey, and looks like continuing to increase further this year, making it the 4th most popular currency behind the Euro, US Dollar and Australian Dollar.

The survey results prove that more and more holidaymakers are ignoring the usual Mediterranean hotspots like Spain, France and Portugal in favour of non-Euro destinations.

The Post Office’s head of travel, Sarah Munro, said that demand had been unprecedented for the Turkish Lira in the last year, and added “Turkey is still cheaper then anywhere in the Eurozone.”

With Turkey being predicted as on of the hottest destinations for summer 2009, indications are that the Turkish Lira could move up to 3rd place above the Australian Dollar.